Growth Projections

Adoption Projection

Following the official public launch of the Littlebit application in the Czech Republic and the successful completion of the initial marketing phase, the project is entering a phase of accelerated user acquisition and territorial expansion. The adoption strategy is based on a phased rollout supported by regulatory compliance (MiCA), strong product-market fit, and regionally tailored go-to-market initiatives.

Initial launch and Czech market penetration (Q3 2025)

The launch phase focuses on the domestic market, with the Littlebit app becoming publicly available on both the Apple App Store and Google Play. Following extensive closed testing, a referral program is introduced, allowing early users to invite others while earning bitcoin-based rewards. Simultaneously, a major national campaign involving key opinion leaders (KOLs) and podcast appearances is launched to support rapid adoption. This results in a significant early milestone — over 10,000 downloads in the Czech Republic — demonstrating strong market demand for simple and automated bitcoin savings solutions.

This phase also marks the start of the revenue distribution mechanism: BDCA token holders who stake their assets begin receiving regular bitcoin-based rewards from real app transaction fees. As the user base grows, so too does the reward pool distributed among stakers.

Regional expansion and feature enhancement (Q4 2025)

Building on its domestic success, Littlebit initiates expansion into Central Europe, targeting a region of over 100 million inhabitants. With growing demand for accessible and secure digital finance tools, this region represents a strategic growth opportunity.

This period also introduces a key functional enhancement: one-time bitcoin purchases. This feature increases user flexibility by enabling manual top-ups in addition to automated savings, strengthening the app’s utility for a wider range of user profiles.

The project sets an interim user growth objective of reaching 100,000 users during this phase, supported by expanding brand awareness and regional activations. International visibility is further boosted through conference participation, including a presence at TOKEN2049 Singapore.

Continental scaling and global outlook (2026)

In 2026, the focus shifts to full-scale European expansion. With the MiCA license in place, Littlebit will be positioned as a fully regulated and compliant platform serving a unified market of over 500 million individuals. The roadmap envisions reaching one million users during this phase — a milestone that validates product-market fit at scale and establishes the foundation for long-term operational sustainability.

Parallel to its European strategy, the project plans to enter the Indian market — one of the world’s largest and fastest-growing fintech ecosystems. With 1.4 billion inhabitants and rising smartphone penetration, India represents a high-potential geography for bitcoin-based financial tools tailored to the needs of a digital-native population.